FOODFEED
Conscious change, one choice at a time. Foodfeed supports a gradual transition toward a vegan lifestyle—accessible, informed, and without pressure.
Client: foodfeed
Project: Brand Identity
Year: 2021
Services: Brand Identity, Graphic Design, App Design
about
About foodfeed
Foodfeed is a mobile app designed to empower users in making more conscious food choices. It promotes a vegan lifestyle by offering flexible, personalized guidance based on each user’s current habits. Through recipes (both vegan and non-vegan), ingredient facts, ethical insights, and a community forum, foodfeed creates a non-judgmental space where everyone can explore plant-based eating at their own pace. Features like a supermarket scanner and shopping list help make sustainable choices easier in daily life.
goal
Project Goal
The goal of foodfeed is to raise awareness of the impact of factory farming and inspire sustainable dietary changes. Instead of pushing strict rules, the app supports users in making small, informed steps toward a plant-based diet—making long-term change more approachable, inclusive, and achievable.