FOODFEED

Conscious change, one choice at a time. Foodfeed supports a gradual transition toward a vegan lifestyle—accessible, informed, and without pressure.

Client: foodfeed

Project: Brand Identity

Year: 2021

Services: Brand Identity, Graphic Design, App Design

Poster Design Foodfeed Heuvelhut Project

about

About foodfeed

Foodfeed is a mobile app designed to empower users in making more conscious food choices. It promotes a vegan lifestyle by offering flexible, personalized guidance based on each user’s current habits. Through recipes (both vegan and non-vegan), ingredient facts, ethical insights, and a community forum, foodfeed creates a non-judgmental space where everyone can explore plant-based eating at their own pace. Features like a supermarket scanner and shopping list help make sustainable choices easier in daily life.


goal

Project Goal

The goal of foodfeed is to raise awareness of the impact of factory farming and inspire sustainable dietary changes. Instead of pushing strict rules, the app supports users in making small, informed steps toward a plant-based diet—making long-term change more approachable, inclusive, and achievable.